Pastrytown 2020 by Other Half Brewing
Beer+Pastry+Wrestling Event in NYC
Design Concept + Illustration
I worked with Chicago-based marketing and design studio, Stout Collective, to design the 2020 Pastrytown creative concept, which we decided on Pastrytown in Space aka “Space-trytown”.
Most characters were repurposed from the previous inaugural 2019 year, but a a few modifications were made to each character to fit their new environment. New illustrations created for this concept include a Space Ice Cream and Cereal characters.
Merch Design
I also worked with the Stout Collective team to design a few items that would become merch for sale during the event, as well as items for staff/volunteers.
All-in Vintage Lunch Box
Commemorative All-in ticket holder vintage lunch box. This was part of the All-in ticket package, filled with 2 special edition beers and a package of freeze-dried space ice cream.
Below:
Flat design on the lunch box
On-site Signage
I also worked with the event producer to design all graphics for on-site signage including informational and directional assets, as well as pre-event promotional materials.
